Marketing Director - Columbus, OH

Columbus, OH

Essential Duties and Responsibilities: 

  • Strategic Planning: Develop and execute a comprehensive marketing strategy aligned with the company’s business goals, ensuring innovative and effective marketing campaigns. 
  • Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. 
  • Market Analysis: Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, using insights to inform marketing strategies. 
  • Brand Management: Oversee brand positioning and messaging to ensure consistency across all channels and enhance brand equity. 
  • Digital Marketing: Drive digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing, to expand online presence and engagement. 
  • Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing efforts. 
  • Performance Measurement: Establish KPIs and monitor marketing performance, corporate revenue performance, adjusting strategies based on data-driven insights and analysis. 
  • Collaboration: Work closely with other departments such as sales, product development, and customer service to align marketing efforts with overall business objectives. 
  • Stakeholder Engagement: Serve as the primary point of contact for marketing communications with stakeholders, partners, and external agencies. 

Experience and Requirements: 

  • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). 
  • 7+ years of experience in marketing, with a proven track record in a leadership role. 
  • Exceptional analytical skills and experience in data-driven decision-making. 
  • Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels. 
  • Proficiency in marketing automation tools, CRM software, and analytics platforms. 
  • Strong understanding of various marketing channels (digital, social media marketing, traditional content, etc.)